New reports have revealed pricing information for Apple’s next iPhone 18 series. The company is expected to raise the pricing of the new models, according to the most recent information, however the increase might be less than first thought.
According to reports, Apple CEO Tim Cook hinted earlier this month that price increases for iPhones would be necessary due to a global memory (RAM) shortage. He did not, however, disclose the exact amount of the expected increase at the time.
According to a recent estimate by investment firm JPMorgan Chase & Co., Apple may increase the price of each new iPhone model by as much as $50 above the previous generation. The company is also anticipated to utilize alternative technology, such as its in-house C-Series modems, to cut production costs.
The iPhone 18 Pro may start at $1,149, while the iPhone 18 Pro Max may start at $1,249, according to the reports. Both versions are approximately $50 more expensive than the latest generation.
According to the most recent reports, the price increase for the iPhone 18 series is probably going to stay considerably lower than the $200 price increase that was previously reported.
According to experts, the rapid expansion of AI data centers and the growing demand for memory and storage chips have led to a global shortage of these parts, raising the cost of producing smartphones globally.
A report by The Wall Street Journal also stated that the iPhone 18 Pro’s memory and storage components may cost almost $150 more than those of the iPhone 17 Pro.
According to reports, Apple’s traditional iPhone launch strategy will change this year. The iPhone 18 Pro models are expected to launch in September 2026 along with the company’s first foldable iPhone, while the iPhone 18 and iPhone Air 2 may come in early 2027.
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